Completion of a marketing situational analysis, strategic marketing plan and operative marketing (communication) plan for 2019 for the VA 521 product

Principal Investigator:	Ing. Jan TLUČHOŘ, Ph.D.
Project Number:	5115/0001/19 (519009)
Term:	2018-2019

CO-INVESTIGATORS:

• Ing. David PRANTL, Ph.D.
• Ing. Michal MIČÍK, Ph.D.

PROJECT ANNOTATION:

A marketing situational analysis was processed for clients and included an analysis of the macro-, mezzo- and micro-environments of the company. Individual sections of the strategic marketing plan and operative marketing plan for 2019 were also proposed. The whole project was focused on the VA 421 product.