link to STAG

Marketing Management (KMO/MRP)

Credits: 6
Semestr: Winter
Guarantors: 'Doc. Ing. Petr Cimler, CSc.'
Prerequisite courses
Preclusive courses:
Form of course completion: Exam

Course objectives:

The aim of this course is to: explain principles important for company marketing management and teach students the practical approaches to marketing plan formulation, implementation and evaluation; teach students analytical methods to define company's initial position; teach students to select the most appropriate strategy to achieve declared objectives and implement it with use of marketing tools; make students elaborate a seminar work (focused especially on a firm based in Pilsen region) using database systems (of faculty resources); teach students work with database systems and present results.

Guarantors and lecturers :