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Marketing Project (KMO/PROMO)

Credits: 4
Semestr: Winter
Garant: 'Ing. Petr Janeček, Ph.D.'
Prerequisite courses
Preclusive courses:
Form of course completion: Pre-Exam Credit

Course objectives:

To teach students to create a marketing project, to present its results and defence the achieved results. To practise the use of marketing management in a practically-oriented activity - a creation of a marketing project. To explain the interdisciplinary approach by solving a selected marketing task.

Guarantors and lecturers :