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Marketing Applications (KMO/MTGB)

Credits: 4
Semestr: Winter
Garant: 'Ing. Michal Mičík, Ph.D.'
Prerequisite courses
Preclusive courses:
Form of course completion: Exam

Course objectives:

The aim of this course is to deepen the knowledge of marketing by its applications to selected domains and branches; to familiarize students with practical implementation of marketing approaches, methods and tools in particular areas; to identify possibilities how to use tools of marketing mix in specific areas.




Guarantors and lecturers :