link to STAG

Marketing on the Internet (KMO/MINT)

Credits: 4
Semestr: Winter
Guarantors: 'Doc. PaedDr. Ludvík Eger, CSc.'
Prerequisite courses
Preclusive courses:
Form of course completion: Exam

Course objectives:

The aim of this course is to provide students with basic information on internet marketing and to interpret it; explain marketing mix applications on the Internet; teach how to analyse and plan advertising possibilities for companies and their products on the Internet. To clarify term e-business and to present the latest trends in internet marketing. To practice the creation of e-shop (in small teams) and an evaluation of company www pages.

Guarantors and lecturers :