link to STAG

Marketing Applications in English (KMO/AMTGB)

Credits: 4
Semestr: Summer
Garant: 'Ing. Michal Mičík, Ph.D.'
Prerequisite courses
Preclusive courses:
Form of course completion: Exam

Course objectives:

The aim of this course is: to deepen the knowledge of marketing by its applications to selected domains and branches; to familiarize students with specific differences in use of various marketing approaches, methods and tools in particular areas; to identify possibilities of specific use of marketing mix instruments.

Guarantors and lecturers :