link to STAG

Strategic Marketing for Firms (KMO/DSMF)

Credits: 0
Semestr: Winter
Guarantors: 'Doc. Ing. Dagmar Jakubíková, Ph.D.'
Prerequisite courses
Preclusive courses:
Form of course completion: Exam

Course objectives:

To familiarize students with the essence and methods of strategic marketing, concentrating especially on business companies. To explain the problems of creating a company marketing plan, to familiarize students with methods reviewing the implementation of this plan. To teach students how to be well versed in the problems of creating a marketing strategy in extreme business situations and how to master methods of market research.

Guarantors and lecturers :