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Introduction to Marketing in English (KMO/AMTGA)

Credits: 4
Semestr: Winter
Garant: 'Ing. Michal Mičík, Ph.D.'
Prerequisite courses
Preclusive courses:
Form of course completion: Exam

Course objectives:

The aim of this course is to: explain the role of marketing in business management; teach students to use marketing tools practically; show coherence of marketing and other scientific disciplines; familiarize students with appropriate examples; discuss case studies; lead students to defense of the results of their own work. Based on the practical requirements providing students with the basic marketing skills in order to increase their future value on the labour market.

Guarantors and lecturers :