Ing. Karolína FAJFROVÁ

Internal Ph.D. student of Department of Marketing, Trade and Services
e-mail ptackovk@kmo.zcu.cz
room  UK513

Courses | Research and Development | Publications

Papers in journals
  • Ptáčková, K. Výzkum indoor reklamy v nákupních centrech ve městě Plzeň. Trendy v podnikání, 2016, roč.neuvedeno. č.2, s.67-75, ISSN 1805-0603.
Papers in Proceedings
  • Ptáčková, K. Marketing in Higher Education in the Czech republic with a Focus on the Utilization of Websites and Social Media. In Vision 2020: Sustainable Economic Development, Innovation Management, and Global Growth. Norristown : International Business Information Management Association, 2017, s.598-612. ISBN 978-0-9860419-9-0.
Textbooks
  • Eger, L.; Prantl, D.; Ptáčková, K. Komerční komunikace. 2017. 146s. ISBN 978-80-261-0689-0.