Visitor profiles and satisfaction in the Karlovy Vary Region

Principal Investigator:	doc. Ing. Petr ŠTUMPF, Ph.D.
Term:	2023

CO-INVESTIGATORS:

• Ing. Jan TLUČHOŘ, Ph.D.
• doc. Ing. Petr JANEČEK, Ph.D.
• Ing. Jarmila IRCINGOVÁ, Ph.D.

PROJECT ANNOTATION:

The project aims to identify the visitor profiles of the Karlovy Vary Region and their satisfaction with the destination attributes in this tourism destination, as well as their overall satisfaction with their stay. The field research and primary data collection were conducted using the TAPI method during the summer tourist season 2023.