Marketing situation analysis for the company´s product portfolio and development of a strategic marketing plan

Principal Investigator:	Ing. Jan TLUČHOŘ, Ph.D.
Term:	2021-2022

CO-INVESTIGATORS:

• Ing. Michael SATÝNEK
• Ing. Michal MIČÍK, Ph.D.
• Ing. Jarmila IRCINGOVÁ, Ph.D.

PROJECT ANNOTATION:

Within this contract research, a situation analysis was performed for the product portfolio of (concert and master) string musical instruments of the company Violin Schönbach and the resulting Strategic Marketing Plan for the company´s product portfolio.